User-friendly design. Helps to communicate what is imperative to management, yet in a straightforward, uncomplicated way. It facilitates a sense of management control over new developments.
Keeps attention focused on relevant issues. Encourages growing involvement as people see the impact of their contributions
Creativity is guided by relevance. Business opportunities and management goals are translated into concrete purposes and challenges. Highly cost-effective
It fosters attitudes that are conducive to innovation, especially among managers
