The automotive sector (industrial sector in general) understands perfectly how the innovation process works. They are always innovating. Knowledgeable engineers, technicians, scientists and field experts collaborate best when they can do so systematically. For them it is natural to use easycrit to improve what they do everyday
Many companies have more than one location. This makes it more difficult to share the good ideas among different people. With easycrit a person from one site can comment, add value, and participate in the creation of an idea from people in different venues. This helps to unite teams that are geographically distant.
Successful companies need to continuously innovate to lead in their market. Innovation is critical and strategic. Easycrit allows them optimize their innovation process in order to excel.